Motorcycles Fueling Jobs, Trade and Mobility in Kenya

Motorcycles have become one of Kenya’s most powerful economic engines, supporting over 1.5 million livelihoods across the country — from riders and mechanics to spare‑parts dealers and financiers.

Daily earnings in the sector amount to KSh 1 billion, contributing an estimated 3.4% to Kenya’s 2022 GDP. With riders purchasing KSh 300 million worth of fuel every day, the industry generates nearly KSh 60 billion in annual tax revenue.

Following policy reforms that zero‑rated sub‑250cc motorcycles in 2008, registrations surged from 3,759 units in 2005 to 91,151 in 2009, marking one of the fastest expansions in Kenya’s transport history. Today, Kenya hosts eight motorcycle assembly plants, boosting local manufacturing and job creation.

In 2025, motorcycle registrations continued to rise, peaking at 18,839 units in November, showing strong market recovery and sustained demand.

As a leading mobility provider, Car & General continues to power this essential sector through its flagship brand, TVS Motorcycles, known for reliability, efficiency, and strong performance across Kenya’s diverse terrains. The company also provides nationwide service support, financing partnerships, and investments in electric mobility solutions.

Established in 1936, Car & General is marking 90 years of shaping East Africa’s mobility and power landscape, a journey anchored in innovation, resilience, and a deep commitment to sustainability. Guided by our vision — “making customers smile in every street, in every town” — Car & General remains committed to enabling riders and SMEs who keep Kenya’s economy moving forward.