Mission Statement
Today, our Mission is to be the leading organization in East Africa in power generation, automotive and engine related products.

Our banner is power for better living.

Our journey from good to great is on and we understand that customer focus is an issue of integrity – we deliver what we promise – providing power for better living by delivering smiles and fulfillment to every customer.

Our Core values:
The ability to achieve our Mission Statement rests upon five main values we have developed in order to keep us focused and live up to our commitments.

Customer Focus:CCar & General recognizes that customers are the top priority for any business. We value professional interaction by continuously training our people to improve service to customers to that will deliver smiles.

Quality: Provision of high standard products and services is our most important function. We ensure they measure up to the highest standards possible.

Innovation:Our customers expect more value for their money, that is why we continuously generate ideas and develop new approaches in the way we do things for them.

Integrity: At Car & General, we believe in an open environment of trust, honesty and sincerity by enhancing teamwork, meeting our commitments and promoting transparency.

Empowerment: Through ownership of our work and accepting responsibility, we make decisions that reflect our customers’ interests.